Last edited by Ball
Tuesday, May 12, 2020 | History

4 edition of Readings in marketing strategies and programs found in the catalog.

Readings in marketing strategies and programs

Readings in marketing strategies and programs

  • 5 Want to read
  • 39 Currently reading

Published by McGraw-Hill in New York .
Written in English

    Subjects:
  • Marketing -- Management,
  • Marketing -- Addresses, essays, lectures

  • Edition Notes

    Includes bibliographies.

    Statement[compiled by] Joseph P. Guiltinan, Gordon W. Paul.
    SeriesMcGraw-Hill series in marketing
    ContributionsGuiltinan, Joseph P., Paul, Gordon W.
    Classifications
    LC ClassificationsHF5415.13 .R364
    The Physical Object
    Paginationxii, 591 p. :
    Number of Pages591
    ID Numbers
    Open LibraryOL4268283M
    ISBN 10007048922X
    LC Control Number81014316

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Readings in marketing strategies and programs Download PDF EPUB FB2

ISBN: X OCLC Number: Description: xii, pages: illustrations ; 24 cm. Series Title: McGraw-Hill series in marketing. You construct a book marketing strategy and forge ahead step by step.

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Ryan out of 5 stars Book Condition: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.

An ex-library book and may have standard library stamps and/or stickers. Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in In addition to being a columnist for Publishers Weekly.

The Bigger World of Book Marketing. Sometimes it helps to look at book marketing as what it really is— a business. Book publishing companies have been working for centuries to create effective book marketing campaigns.

Marketing is essentially a communication between. Editor's Notes. Ma Considering how potentially snore-inducing this category stands to be, we placed a strong emphasis on tone and readability in our ranking, which is why Basic Marketing climbed so many spots this time around.

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Use WordPress and do it in less than 4 minutes. Section 6: Managing the marketing effort. 20 competitive marketing strategies --Ch. 21 Implementing, organising and controlling marketing programs. Section 7: Extending marketing.

22 International marketing --Ch. 23 Services marketing --Ch. Careers in marketing. part B: Tutorial case exercises. Part C: Case studies. Use Instagram to Promote Your Book. Instagram is often neglected in the space of book marketing for authors, but there are a lot of possibilities for things you can do.

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The call to actions involved in developing, planning and implementing marketing strategies can smoothly flow if you have a marketing strategies checklist at hand.Readings in Marketing Strategy by Karen E. James is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike International License, except where otherwise noted.

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